Conway Bellfield
Established in 2019, Conway Bellfield Limited is a construction company that delivers high-quality, reliable services for commercial clients and governments. With their principals boasting over 15 years of collective experience, they are fully licensed specialists in all facets of building maintenance, refurbishment, programmed maintenance works, and other specialized undertakings.
client
role
time line
live project
The Ask
As part of the custom company profile design, client requested separate logo branding, client also provide a few suggestions and requested professional speaking logo and brand assets that they can use in the future.
The Design
Features a negative space CBL logo that looks like a building, that speaks the organizations line of work. the CBL initials stand for Conway Bellfield LTD.
Buildings last not because they are strong, but because they are built to.
the development
Involved use of a Lapis Lazuli blue color as requested by client, the color palette. Made sure the logo works under monochromatic backgrounds and small widths like profile pictures.
the takeaway
After completion of this project, I learnt how to manipulate the negative space to my advantage to creatively bring to life brands and speak out their vision and mission.
