Zina
Zina Logistics Ltd is a road transportation company that seems to focus on efficiency and reliability in its services. The company has been featured on platforms like Behance, where designers have created various logo concepts for Zina Logistics Ltd, reflecting a professional and modern brand image. This suggests that the company values a strong corporate identity and professionalism in its market presence.
The Ask
To design a logistics company logo using Black and Orange colors, icreon clients requested only two forms of the logo during presentation of the passion project and approved it based on creativity and its ability to speak the companies' values and line of work.
The Design
Features a grid of boxes shaped to present two transit lorries passing each other on a road, this design signifies the logistics work of the company, while also presenting a Z letter in the negative space of the logo. Its presented in both black and orange backgrounds.
Logistics isnt only how we move stuff, also what we move and how fast
the development
Featured several sketches of the logo and inspirations from design sites like behance and dribbble. Using negative space i was able to deliver a Z lettered logo with creatively placed transit lorries.
the takeaway
Negative space saves lives lol
